In this day and age, why do entrepreneurs risk failure to go into business online without giving customers easy payment options? The recession, the stock market instability, and social, financial discontent are reaching boiling point.
On top of all that, banks are not offering credit as they were during the housing bubble and businesses are struggling more than ever to hire employees. Customers are buying more items online and at an increasing rate.
Additionally, online business merchants foolishly try to limit payment options to avoid fees. The problem is by limiting payment options, it also limits the amount of customers that can do business with your company.
It is harder to collect data for customers who do not complete transactions because they are unable to pay with their preferred credit card.